Anheuser-Busch is the third leading brewing company in the United States. The company operates nearly 20 breweries in other countries and 12 in the United States. In 2016, the company had a market share of 45 percent in the United States. Here in this article, we will explain Michelob ultra alcohol content and other related things about it.
At present, the company’s brands include Bud Light, Natural Light, Budweiser, Busch, and Michelob.
Michelob Ultra is the crown jewel among Anheuser-Busch’s top brands. Launched in 2002, it is a relative newcomer to Anheuser-Busch’s suite of light lagers. But now, it accounts for more than 10 percent of Anheuser-Busch’s business in the US. It is famous for its marketing as a “superior light beer.” The fast and furious success behind this brand is its strongest trait. Traits such as marketing to athletic, calorie-counting conservatives.
Table of Contents
Michelob ultra alcohol content – History of Michelob
Before talking about Michelob ultra alcohol content, let’s know a little bit about its history.
Michelob came from the German name Měcholupy, where Anton Dreher had a brewery. But at present, the location of it is in the Czech Republic. Michelob is a 4.7% ABV (Alcohol by volume) pale lager that came in 1896. Adolphus Busch developed it as a “draught beer for connoisseurs” at that time.
In 1961, Anheuser-Busch produced the pasteurized version of the original Michelob. It allowed legal shipment of the beer across state lines. They soon began shipping bottled beer, and in 1966, the brand came out in cans.
Michelob ultra alcohol content – (Bottle history)
Michelob in bottles was originally sold in a uniquely shaped bottle named the teardrop bottle. It is because the shape of the bottle resembled a water droplet. The teardrop bottle also received a medal from the Institute of Design in 1962. Five years later, they redesigned the bottle for efficiency purposes in the production line. This bottle was used until 2002. At that time, it was in favour of a traditional bottle. The teardrop-shaped bottle was used again from January 2007 to October 2008.
Various brand Introductions of Michelob
The company developed and introduced Michelob Light in 1978. The company introduced Michelob Classic Dark in kegs in 1981. The bottled version of it came three years later. In 1991, they introduced Michelob Golden Draft in the Midwest. It competed against the popular Miller Genuine Draft in the Midwest.
The year 1997 saw several introductions of speciality beers under the Michelob marquee. These included: Michelob Marzen, Michelob Honey Lager, Michelob Pale Ale, Michelob Pumpkin Spice Ale, Michelob Winter’s Bourbon Cask Ale, etc.
From the start, the speciality beers have had a very limited distribution. Some speciality beers, notably Michelob AmberBock with 5.1% ABV amber lager, received a World Beer Cup Bronze Medal in 1998.
They subsequently went into larger production, while others did not. So, specialty beers that are no longer in production include Michelob Hefeweizen and Michelob Black & Tan.
The brewery company also continued to experiment with speciality beers. In 2005, available in single pints, an oak-aged vanilla beer was introduced under the Michelob logo. Michelob also added a chocolate beer to the oak-aged vanilla Celebrate holiday season beer in 2006.
In 2007, Michelob launched its Seasonal Speciality Line. The seasonal speciality included: Michelob Bavarian Wheat (summer), Michelob Marzen (fall), Michelob Porter (winter), and Michelob Pale Ale (spring).
But in the early 21st century, the US saw a demand for diet beer similar to that of the early 1970s. In 2002 the Michelob line responded to this demand with the introduction of Michelob Ultra. The company also advertised it as a product low in carbohydrates. Soon after that, Michelob Ultra Amber, a darker, more flavorful beer, was added to this sub-line.
The sales of Michelob Light brand declined by nearly 70% between 2007 and 2012. An article published by USA Today in 2013 listed Michelob Light as one of “nine beers many Americans no longer drink.”
Michelob ultra alcohol content
Here we will explain the Michelob Ultra alcohol content and its other ingredients. Michelob Ultra keeps its alcohol stats low. It has only 4.2% alcohol which is lower than Michelob that has 5% alcohol. It’s also lower than Michelob Golden Draft 4.7% alcohol; Michelob Golden Draft Light 4.3% alcohol.
Compared to other beers, Michelob Ultra is also low in calories. It has only 95 calories per 12-ounce serving. Moreover, Michelob Ultra Organic dips are just 85 calories per 12-ounce serving. That’s even less than the calorie count in almost every competitor out there. Including Bud Light (110 calories), Coors Light (102 calories), and Miller Lite (96 calories).
The beer has the same amount of calories as Natural Light and Busch Light. But it beats the other two in the carbohydrate amount. Michelob Ultra has 2.6 grams of carbohydrates in it per serving. However, Natural Light and Busch Light both have 3.2 grams of carb in each serving.
There are many fruit flavours among Michelob ultra beers. These flavours include-
- Michelob: ULTRA Lime Cactus, a fruit-infused light pilsner. It has a natural lime flavour and a floral essence derived from the cactus.
- Michelob: ULTRA Pomegranate Raspberry, a pilsner with a berry aroma. It also has a raspberry flavour and a hint of pomegranate.
- Michelob: ULTRA Tuscan Orange Grapefruit, a pilsner with fresh juicy orange notes. It has a slight pink-grapefruit finish.
All the mentioned fruit flavours have the following nutrition content per 12 oz bottle. They are 107 calories, 6.0g carbs, 0.5g protein, and 0.0g fat per 12 oz bottle.
Marketing
Michelob Ultra’s marketing advertisements feature different people engaged in sporting activities. PGA Tour players Brooks Koepka and Sergio García are both sponsored by Michelob.
Veteran beach volleyball player Kerry Walsh. Lance Armstrong signed an agreement with Michelob Ultra. On October 6, 2009, he signed a three-year agreement to become its new spokesperson and ambassador. But the agreement was dropped by the company in 2012. The agreement dropped due to being accused of using performance-enhancing drugs.
Michelob Ultra sponsored the Michelob Ultra Futures Players Championship and Michelob ULTRA Open at Kingsmill events. It also serves as a sponsor of the Tour of Missouri bicycle race, King of the Mountains jersey, and Rugby Super League.
Michelob even sponsored several episodes of the Diggnation podcast. The hosts, Alex Albrecht and Kevin Rose sampled the beer product on the show. Several episodes of the show included interviews with the company’s head brewmaster to discuss the different products. Also, an episode of the show was recorded inside the brewery of the product.
Michelob Ultra- A top-tier beer
After experimenting with different products, Anheuser Busch (A-B) introduced Michelob Ultra in 2002. The beer brand has sold like marketing magic ever since. Where A-B market share is declining, Michelob Ultra’s market share keeps on growing.
According to (IRI), a market research firm, Michelob Ultra’s competitors Budweiser and Bud Light declined in 2019. During the first four months of 2019, both sales dropped by 4.4 and 4.8 percent, respectively. Whereas in the same period, Michelob Ultra dollar sales increased 15.5 percent.
In 2019, another win of Michelob Ultra brand came to light. Anheuser Busch announced that Michelob Ultra became the third-largest beer brand in the US. Bud Light and Coors Light were in the No.1 and no. 2 positions. Budweiser and Miller Lite were in the No. 3 and No. 4 positions, respectively.
Michelob Ultra a diet-friendly beer.
Michelob Ultra is a low-calorie light beer, which makes it keto diet-friendly. That’s because this diet requires consuming less than 50 net carbs per day to burn fat for energy. Most Michelob Ultra drinkers celebrate drinking it for its diet-friendly attribute.
Women’s health report in March 2019 stated that Michelob Ultra is making keto dieter’s dreams come true. Marissa Gainsburg of Women’s health introduced Michelob Ultra as a keto-friendly light beer with low calories.
Spiros Malandrakis is the head of alcoholic drinks at research firm Euromonitor International. He said that Michelob Ultra capitalized on the rising trend of health awareness. The brand capitalized on it more than any other premium lager out there.
For more than a decade, this beer brand has been marketed as a sports drink. Its ads featured different sports stars engaged in various sports activities. Stars such as Kerri Walsh Jennings, a three-time Olympic gold medalist in beach volleyball.
In an interview with Bloomberg Tv, in 2019, AB InBev Chief executive officer Carlos Brito described the health benefits of Michelob Ultra. He said that there is no need to compromise between great taste and a healthy lifestyle. You can drink it during work out and lead an active lifestyle. It is a great tasting beer with less alcohol, fewer carbs, and fewer calories.
Alcohol content list in beer
There are many kinds of beer out there, such as home-brews, micro-brews, and macro-brews. It can be hard to keep track of the alcohol content in them.
Packaged beer has its Alcohol by Volume (ABV) printed on its label. In the united states, one standard drink has approximately 14 grams of pure alcohol. It is also based on a percentage of 12-ounce volume. There is a simple way for you to find the alcohol content of a beer.
For that, first, you need to know the original gravity of the beer. Then subtract the final gravity from that number and multiply the result by 131.25. You will find the alcohol content of your beer on a 12oz volume percentage.
The alcohol content of Michelob Ultra is 4.2%, which is lower compared to other Michelob brands. It is also lower than its competitors Bud Light and Budweiser, which have 5% alcohol content.
Frequently Asked Questions (FAQS)
- What is alcohol?
Answer: Alcohol is a substance that forms when yeast ferments or, in other words, breaks down without oxygen.
Drinking an excessive amount of alcohol can lead to drowsiness. Drinking it for a long period can cause respiratory depression (slow or shallow breathing), coma, death at one session. Low doses of alcohol can act as a stimulant.
- What is beer?
Answer: Beer is a substance brewed or fermented, most commonly from malted barley or cereal grains.
- What is Michelob Ultra?
Answer: Michelob Ultra is one of the largest beer brands in the US produced by Anheuser-Busch InBev brewing company.
- What is the alcohol content in Michelob Ultra?
Answer: Michelob Ultra has 4.2% alcohol and 95 calories per 12-ounce serving.
- Is Michelob Ultra a diet-friendly beer?
Answer: Yes, it is a diet-friendly beer. It has less alcohol, fewer carbs, and fewer calories. Which makes it an ideal drinking beer for keto dieters.
- Why is Michelob Ultra so popular?
Answer: It is popular because you don’t have to compromise between great taste and an active lifestyle if you drink this beer.
Conclusion
In this article, we have included Michelob Ultra alcohol content and other related things. Its background history, its contents, its worth, and much other useful information. It has great taste, and it is good for diet as well. We have mentioned some other popular beer brands in the article as well. So, if you are looking forward to trying out a great tasting beer, we hope this text will help you.
