Cryptocurrencies are becoming increasingly popular, and there’s no reason why they should remain niche. With the ease of using digital currencies and their ability to offer anonymity for both buyer and seller, this exciting new asset class has taken the world by storm. People are excited about the prospect of decentralization and peer-to-peer exchange. But as exciting as it is, it can be challenging to get your cryptocurrency listed on exchanges and marketed to a wider audience.
In this article, we’ll explore some key strategies of crypto search engine marketing for crypto website you can use to promote your cryptocurrency and increase visibility. From market analysis to social media engagement, these tips will help you boost your visibility on search engines, blogs, and websites — all with minimal effort on your part.
Table of Contents
1. Market research
First and foremost, you’ll want to conduct thorough market research. This will allow you to identify any bottlenecks in your marketing campaign and, most importantly, what your target audience wants. The most successful cryptocurrencies have been those that have identified a clear need within the market and filled that need with a suitable solution.
For example, Augur’s vision was to build a decentralized prediction market. In this scenario, people could bet against each other’s predictions. This proved to be a very popular project, as it offers a decentralized solution to a problem that was causing people a lot of headaches at the time. Similarly, SIA’s vision was to build a decentralized cloud storage platform. Instead of relying on a third party like Amazon or Google to store data, anyone can contribute storage to SIA’s decentralized network. It’s an ingenious solution that offers a lot of advantages, from transparency to no single point of failure.
When market research shows that most people are searching for a specific type of cryptocurrency, you can use this information to your advantage. A good example is how Bitcoin’s name is synonymous with cryptocurrency. This means that when someone types “Bitcoin” into Google, the search engine will usually show the top result as a website for Bitcoin.
2. Use keywords
Keywords are the words and phrases used in a Google Keyword Planner search that will show up on the search engine results page (SERP) when someone performs a search. These keywords are a vital part of SEO and are what will show up on Google if someone performs a search on your company’s name. Clearly, keywords are a crucial part of any cryptocurrency marketing campaign.
The more specific you get with your keywords, the better your results will be. Most people tend to forget about long-tail keywords. While short-tail keywords are typically used for awareness and brand building, long-tail ones are used to incentivize Google Ads’ advertisement system. A good way to find long-tail keywords is by using Google’s Keyword Planner. Alternatively, you can use a keyword research tool such as Long Tail Pro or SEMrush.
3. Blogging strategy
Another effective way to promote your cryptocurrency is through blogging. With so many people preferring to get their news online rather than reading printed books, blogs are one of the most efficient ways to reach a wider audience. There are so many blogging platforms that allow you to create and publish content, which is great news for cryptocurrency marketers. Many blogging platforms also have built-in SEO functionality, which will allow you to optimize your blog for search engines. This is a great way to improve your blog’s SEO and boost your blog’s search engine rankings.
4. Content marketing
Content marketing is one of the most effective ways to increase the trust and conversions of your brand. The best cryptocurrency marketers are those who are good at creating compelling, helpful content for their target audience. This content doesn’t have to be about cryptocurrency, as long as it addresses the needs of your target audience. You can leverage your blogging strategy to create blog posts that address common business problems and questions. You can then use these blog posts to create helpful, valuable content that addresses the needs of your audience. Likewise, you can then share these blog posts on social media with the hashtags provided.
5. Create conversions
While your website is important for promoting your cryptocurrency, it’s not the only place to create content. You can also boost your visibility by creating content on social media accounts, forums, and other platforms. When it comes to social media platforms, you can boost your visibility by creating content related to your cryptocurrency. On Facebook, you can publish posts related to the exchange you’re on, the currency itself, or the broader ecosystem in which it’s included. You can also share relevant cryptocurrency-related articles on your timeline. Finding a crypto currency website template that aligns with the ideal customer journey could help immensely with conversions.
6. Take photos and videos
Another effective way to boost your crypto campaign is by creating engaging and informative visual content. For example, you could create a video on how your cryptocurrency works, and then post it on YouTube or Vimeo. This is a great way to get your content seen by a wider audience.
For instance, if you’re an exchange, you may want to create content related to your specific exchange. If you want to grow your community, you may want to create videos on how to get more members. You can also make use of the exchange’s built-in tools to create content related to the coin and its ecosystem. These could include adding information to the coin’s website and creating tutorials or blog posts.
7. Reviews and social media boosting
Finally, you should consider writing reviews for your fellow customers. This encourages others to try your product and increases their trust in you. It also provides a great opportunity to boost your social media following with the hashtags provided. You can use Google to find customer reviews for products that you have used, or you can use Facebook’s Graph Search. You can also find and follow other customers on social media that have given you positive reviews.
Wrapping it all up
In this digital age, companies need to stand out from the crowd. You can do this by leveraging the best SEO strategies to boost your visibility. These strategies include creating compelling blog content, taking pictures and videos, doing market research, using keywords, creating conversions, and writing reviews for your fellow customers. By following these methods, you can promote your cryptocurrency and increase its visibility on the web with minimal effort.
