Essential SEO Tools Every Small Business Owner Should Know About


Are you prepared to dominate search engine optimization for your company this year? It’s possible that this has been a desire of yours for some time, but you’re not sure how to get started. For company owners and entrepreneurs like yourself, we have produced a list of eight of our best search engine optimization tools. We are going to walk you through the process of incorporating each of these SEO tools into your company’s processes so that every piece of content that you produce in 2018 is constructed with search engine optimization in mind. These tools not only make it simpler to implement SEO methods, but they also make the process more enjoyable and exciting, leaving you with a desire for even greater and more impressive outcomes.

Google Pagespeed Insights

Did you realize that if your website takes more than three seconds to load, 56 percent of potential visitors will abandon it? That’s why Google utilizes page speed as a ranking signal to decide whether your site belongs on page one. Are you curious about how quickly your website loads? Examine the site’s mobile and desktop performance using Google Pagespeed Insights. Your website isn’t always friendly to mobile users. This might have a major impact on your website’s performance and traffic by allowing pages to load much faster. The good thing is that this SEO tool provides you with guidelines that are organized step by step on how to optimize your website and boost the page speed of your website.


One of our favorite WhiteSpark features is the Citation Finder. The Citation Finder layout is straightforward, letting you enter a company and some relevant keywords. After entering the company details, Citation Finder will run and, after a short while, it will provide a list of citation chances that rivals have. You may now expand the field by adding more rivals. After the list of rivals has been established, you can check to see how many citations the newly added company already has, look at all the available possibilities at once, and then compare those prospects to the whole field. In particular, we appreciate being able to export these results as a comma-separated values (CSV) file.


You may improve your search engine optimization by using the free Ubersuggest toolbox, which provides a domain overview as well as keyword ideas. You may also utilize unique tools to evaluate the traffic to your website and more. Additionally, unlike the other free SEO software on our list, Ubersuggest provides its users with access to supplementary artificial intelligence capabilities that may aid with writing.


Ahrefs is the best option to go with if you want real work done for your website in terms of both its backlinks and its SEO. The platform provides access to a comprehensive set of backlinking capabilities. Finding out where your website currently stands is the first thing you need to do when utilizing Ahrefs. You may do an analysis of your website to determine whether or not the backlink profile is appropriate. Backlinks should come from websites that have a good reputation and are genuine.

In the event that your website has numerous backlinks from sites that are known to publish spam, Google may penalize your website. This indicates that achieving a better position for your website in the search results will become increasingly challenging. As a result, Ahrefs assists in the detection of those bad backlinks, allowing for the easier removal of these backlinks.

Ahrefs is a helpful tool that may also be used to learn more about the backlinks of your rivals. It won’t be hard for you to figure out where they’re obtaining their backlinks from. With the assistance of this, your business will be able to develop an SEO plan that will be fruitful.


Using the influencer feature provided by BuzzSumo, you can drive more traffic to your website. Simply enter your phrase into the search bar to discover relevant influencers on Facebook, Twitter, or YouTube. BuzzSumo selects individuals for Twitter based on whether they have your keyword included in their biographies or if they have tweeted articles related to your subject. You also have the option to filter the results on YouTube by category. The premium edition of BuzzSumo displays influential Facebook sites in addition to the free version.


Local search engine optimization tools are made available by BrightLocal. These tools include a rank tracker, a local grid view rank tracker, a local search audit, a Google My Business audit, online reputation and review management, a citation building service, and a local data aggregator service. BrightLocal’s reasonably priced collection of local search tools and services may assist your company in monitoring its position in local results, managing and expanding listings for different locations, and generating more reviews in order to boost its local search engine optimization.


This one is not quite a tool; rather, it is a formula that can be found in Google Spreadsheets. If you are acquainted with spreadsheets but have little to no experience with ImportXML, then you are going to really like this!

It is very helpful for companies that are attempting to manage SEO site data, despite the fact that it can be used to extract any kind of data into a Google Sheet from sources as varied as XML, HTML, CSV, TSV, and RSS feeds. For instance, the current title tag, meta description, and even headers of a site may be pulled into a single sheet so that updates can be reviewed and documented. Here is a brief introduction to using ImportXML for search engine optimization.

Discover the Best SEO Tools for Your Company

Every one of these SEO tools provides access to vital SEO features and functionalities. At the same time, they are well-known for a particular instrument that serves as their area of expertise. Consequently, it is necessary for users to evaluate the SEO needs of their websites at the current time before selecting the appropriate solution. Because of your limited financial resources, you will be able to launch your new company using free tools. After a certain amount of time has passed, you will be able to choose the premium tools. However, before you begin using them, you need to ensure that your website is easy to navigate. The design of your website has a significant impact on how well your search engine optimization tactics will be implemented.




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