Promoting your songs on Spotify is a sure way to reach a wider audience and increase your chances of gaining more streams and followers.
Nowadays, it’s easy to find a growth service that offers Spotify promotion for artists. Just google, and you will come across a list of companies offering the service. Then, select the best package and watch your song gain hundreds of listeners in no time!
But if you’re a newbie artist, this option to promote your song can be expensive. What should you do then? Go organic!
In today’s post, we will discuss tried-and-tested ways to promote your song on Spotify. We will also share a few tips to improve your overall performance as an artist. Let’s get started!
Table of Contents
How to Promote Your Song on Spotify?
Share It on Your Social Media
There are almost 4.9 billion social media users in the world. The most popular platforms include Instagram, Facebook, TikTok, and YouTube. So, the best way to increase the reach of your new song is to share it on these platforms.
It will take some effort, but you must have strong social media accounts as an artist. Whatever song you produce, first post a teaser on these accounts to create hype. Use trending hashtags in your posts and ask the followers to pre-save the song on Spotify.
Once the track is released, you can share it on Instagram directly through Spotify. You can also create reels and TikToks using your song to go viral.
Make the Artwork Attractive
Spotify constantly suggests new music to its users in the form of Release Radar and daily personalized playlists. People also search for new releases themselves. But, for anyone to click on your song, you need to make the song appear worthy, too.
This means your song cover should be attractive. It should match the song title and give the vibe that the target audience will find appealing. What’s more, you don’t need to hire professional designers for this job.
There are several free online tools available, such as Canva. Just look through the artwork of competitors, decide the aesthetics you want, and design with a few clicks!
Create Playlists
Playlists are a great tool to put your content in front of new listeners and potentially turn them into your followers. But this doesn’t mean your playlist should include your songs only.
The best strategy is to create a playlist with a mixture of your tracks and popular songs. Give this playlist a good name to attract listeners and make it public. Since Spotify doesn’t limit the number of playlists, you are free to experiment with different types.
Reach Out to Spotify Users
There are many Spotify users who create public playlists for fun. Some of these playlists have hundreds and thousands of listeners. As an artist, you can use the popularity of these playlists to promote your song.
Find the curator of the playlist and contact them on their socials. In your message, appreciate their efforts and then naturally pitch in the suggestion to consider your latest release for the playlist.
Please try to keep the message personalized and genuine. Many artists either copy-paste one text to all curators or sound too salesy in their message. This sets a bad impression.
Use Spotify Ads
If you have a little budget to spare, Spotify Ads Studio can help you achieve worthy results. It’s a marketing tool offered on Spotify for Artists. You can use it to create 30-seconds audio ads of your music and select the target audience.
These ads will be placed in between songs streamed by Spotify Free users. While the campaign will be running, you will also get detailed metrics and reports of the performance. You can use it to improve the content and better identify the target audience.
Further Tips to Grow Your Spotify Career
Get the Verified Tick
This is a very basic yet important tip. Spotify allows everyone to create an account and upload music. As a result, most listeners have become suspicious of the content and are hesitant to explore new tracks.
So, to gain trust and show you’re a genuine artist, it is important to get a verified tick for your profile. You can get it through Spotify for Artists.
Optimize the Profile
Your profile should reflect who you are as an artist in its truest colors. Add an aesthetic cover and profile picture. Write an interesting bio that includes your ideology, past gigs, and any achievements.
Although Spotify algorithms don’t exactly work like Instagram or Facebook, it is always a good idea to add relevant keywords in your bio. This may include keywords that describe your music genre, where you are based, etc.
Collaborate with Others
The quickest way to boost your Spotify career is to find other similar artists and collaborate with them. You can create one track or a whole album. Most people create just one track and compare the results with other collabs to decide the best artist for an album collab.
This project will not only increase the reach of your music but will also help you network in the industry. Who knows, you might come across producers and companies offering you better opportunities.
Lastly, don’t give up on your Spotify career. Remember that all the good things in life take time!
