After the pandemic, online shopping has become very common. Every consumer prefers shopping from the comfort of home. This changed behavior has increased the volume of parcels, and it is here to stay. However, online shopping increases the chances of parcels getting misplaced, damaged, or lost. Therefore, consumers prefer to know the exact location of their packages and want to stay informed about their delivery status. It gives them a sense of assurance that their packages will arrive safely. Providing Tracking Information –
Nowadays, customers are expecting more; therefore, it is not advisable for businesses to rely on courier services only. You should provide order tracking information to your customers as it offers numerous benefits to both companies and consumers.
This article discusses some common and significant benefits of providing tracking information to customers.
Advantages of Providing Tracking Information
Mentioned below are the reasons why “track your shipment” should be a part of your services:
- It encourages professionalism and helps you offer great services.
- It urges customers to buy from you again.
- You get a competitive advantage
- It builds trust between you and your customers.
- You can engage with your customers
- It reduces the customer complaints
Encourages Professionalism & Improves Service
If you are an e-commerce business owner, you know how important it is to maintain a reputation in the market. Providing greater visibility to the customers for their packages is one of the ways to keep a good reputation. It is possible when you provide tracking information to the consumers.
When it comes to shopping, customers have high expectations. They will shop from you if they are comfortable. By providing them with the tracking information and displaying your delivery policies on the site, you make them feel comfortable. As a result, they will think of you as a highly professional and authentic business for shopping.
Urges Consumers to Buy from You Again
When you deliver an order with excellent service and inform the consumers about the status of their parcel at each step, you make loyal customers. According to the statistics from MetaPack, 96% of the customers repurchase from a shop that provides a great delivery experience with increased visibility of the item. On the other hand, a poor experience can turn off almost 45% of the customers.
Having the freedom to check the order status is very empowering and satisfying for the customers. So, they will remember you the next time they think of shopping.
You Get a Competitive Edge
We are sure that you know you are not the only retailer in the market. Customers have a variety of options to shop from. They usually compare the kind of services provided by two retailers and choose the best one.
So, what is going to give you a competitive edge?
Track your shipment feature!
Your customer does not deserve to deal with not knowing the status of their package. Therefore, you need to work on shipment tracking by utilizing modern technology and package management software. It will help you keep the customers updated about the location of their parcels and their pick-up and drop-off points. In addition to this, it will also give you a competitive edge against other competitors.
It Builds Trust Between You and Your Customers
Online shoppers still fear getting scammed online because they provide sensitive and personal information while purchasing a product. They expect to receive their product in the best condition at the estimated time.
Providing tracking information will ease the customers’ worries and offer them peace of mind that their item will be shipped duly. The shipment tracking feature allows the customers to check the parcel’s location and informs them about possible delays. In this way, you can build trust among your customers and create an excellent customer experience for the buyers.
You can Engage with Your Customers
Leaving your customers hanging after they have made a purchase is quite an unprofessional thing to do. Also, it can be very suicidal for your business. Several surveys have reported that almost 82% of the customers expect the retailers to provide them with the delivery information about their purchases.
So, what can you do?
Simply engage with your customers and let them know about their parcel status through email and SMS notifications. Moreover, you can also give them an option to receive notifications when the parcel changes its location.
Here, we would like to emphasize one thing. Delays due to unforeseen circumstances are inevitable. No matter the reasons for the delay, you should inform the customer courteously. It imparts a very positive impression that you are keeping the recipient well-informed and are being honest. Package management software nowadays has the option to leave in-app messages. So, adopt modern technology and keep on engaging with the customers.
Reduces Customer Complaints
Another advantage of providing tracking information is that it reduces your customer complaints. As we all know, delays are unavoidable but keeping the customer uninformed can lead to complaints. If the recipient does not know what’s going on, they will feel frustrated and worried.
Do you know what happens next?
They will bombard you with package inquiries and complaints. Also, you can expect negative reviews, which will hurt your business.
Therefore, keep them informed and reduce misunderstandings by providing shipment tracking information to the consumer. It will also save your time because you will not have to entertain the shipping inquiries and can utilize that time in something more productive.
The Bottom Line
Providing an excellent shopping experience to the customers should be a priority for any business. Even the smallest of things contribute a lot in this matter. One way of enhancing the shopping experience is to provide customer shipment tracking information. This tiny thing can make a lot of difference. You will not only get more buyers, but your reputation will also improve. Overall, you will be able to connect with your customers and increase your business growth.
Make sure you choose an advanced package management solution that offers real-time tracking features. Do your research, explore your options and invest wisely.
