On Page SEO factors: Startups checklist for 2020

on page seo checklist

When it comes to search engine optimization and on page SEO factors, newbies quite often fell into a dilemma by thinking what to do with it?

Search engine optimization has been a serious art where startups always want to start successfully.

But practically, it isn’t happening because a lot of newbies and startups just try to focus on rankings, rankings, and rankings.

They just don’t try to learn new things, they just try to read one of two methods, and they will try to implement them.

That’s it after implementing then they try to get good rankings. If they don’t get desired rankings means they will try to either quit or to repeat the process again.

This process actually, doesn’t work for bloggers and marketers. Because SEO is an art of war, where each and every day it gives new twists so bloggers should learn new things and keep on implementing them to achieve better rankings.

If you are a blogger,

Who strives to get ranking, then you should simply remember one thing search engine optimization is not a known game.

It is an art of war where you can find lots of competitors fighting for rankings. To succeed in search engine optimization, you have to know about the search engine factors and not only that.

A blogger should over the fear and overconfidence to achieve something. If you strive to achieve rankings in search engines the first and foremost, the thing you have to do is learn “how to do search engine optimization” and then “how to implement it perfectly.”

In this article, I am going to focus on the on-page SEO factors other than the off page and technical SEO factors.

If you are looking for some practical and useful “on page SEO factors” then I am going to help you by saying the on-page SEO factors.

Important on Page Seo factors for Startups in 2019:

There are several on page SEO factors that influence the search engine rankings. Here I am going to say the best and most important on-page SEO factors for startups in 2019.

Let’s get into the on-page SEO factors:

  1. Title tags – Write Seo friendly title tags

Title tags are always important in SEO, and they are the second most important factor in on-page SEO, it comes right after the content.

As the title tag decides your article or page topic, it is always important for you to name a catchy and relevant title both to attract your visitors as well as search engines.

Adding your keyword at the start of your title is vital. The closer your keyword is to the beginning of the title the closer you get to the search engines.

You really, don’t have to start each and every article with the keyword at the start. But if you keep your keyword at the start then you can get some benefit from it.

So it is always best to write catchy and user-friendly titles to attract social sharing and search engines as well. If you don’t’ feel comfortable writing them, use the title generators to write good headers each time.

While writing your title don’t cross the limit of 60 characters, it is always best to be under 55 characters as Google is having the limit of 50-60 it is better to be in range.

  1. Always Use User-friendly URLS

It is always better to use user-friendly URLs because the website URL plays a significant role in search engine rankings.

So you should keep your keyword and make your URL short and sweet so that your readers can easily understand it.

Google expert Matt cuts have stated that Google will give more weight and value 3-5 words in the URL.

So it is best to make your URL short and sweet instead of confusing and clumsy URLs.

Avoid these type of URL

  • www.usupdates.com/ p=12345 (Confusing URL)
  • www.usupdates.com/12/31/2016/cat=SEO/ amazing-on-page-factors-that-are-best-for-rankings-in-2017. (Long URL)
  • www.usupdates.com/amazing_on-page+/factors_68798562/5899641? (clumsy URL)

Use these type of URL

  • www.usupdates.com/on-page-seo. (Short and sweet URL)
  • It is better to include your keyword as a URL.
  1. Write an Impressive and meaningful Meta description

seo friendly description

Writing effective and meaningful Meta description can help your article to get indexed by Google quickly, and it is also best to improve user experience as well.

Although Meta description directly doesn’t involve in ranking, it has some impact on the user experience, and also you can index your post quickly by adding keywords in the Meta description and attracting search engine towards it.

The Meta description helps people to decide whether to hover over your site or not. So it is best to include your main keyword in your Meta description and write it as clearly as possible.

Meta description must be written in between 150-160 characters, so it’s best to write under the 155 characters so that you can use modifiers later.

  1. Keep your Blog post title in An H1 Tag

seo friendly page title

It is always a best practice to keep your title headline tag as the H1 tag. In most of the Content management systems, you can find H1 has added automatically but in some of the CMS. It isn’t added, and in some cases, the theme might overwrite the code.

So it is best to recheck your theme and also make sure that your blog title is in the H1 tag.

  1. Try to keep your focus keyword in H2 tag

Keeping your focus keyword in H2 tag at least once is having some weight in SEO.

Most of the tests proved this thing, so it is best to include your main keyword in an H2 tag.

If you add a keyword in H3 tag, it is beneficial, but it isn’t that effective.

  1. Drop your keyword in the First paragraph

If you want to take the benefit of SEO, then you have to drop your primary keyword phrase in your articles first paragraph.

But make sure it sounds like the natural flow of writing, don’t just break the sentence and keep this phrase over there. This helps Google to know what your topic about, and it helps in your ranking as well.

  1. Drop your keyword in the Last paragraph

It is equally important as the above point. Dropping your keyword phrase in your last paragraph can be benefited, but it has a minuscule margin.

But in SEO, everything matters, so it is best to drop your keyword in the last paragraph.

  1. Take proper care on Keyword Density

Content marketing has lifted the writer’s efforts, and as is updating its algorithms with the world, you should also change. It isn’t good old days were to keep more keywords can bring traffic.

keyword density formula

It is that world, where Google will penalize your site if you keep or use more keywords. So to maintain your content writing efforts just writing the article generally without keyword stuffing and try to include keywords naturally.

It is best to keep your keyword density under 2 – 2.5% along with the LSI keywords. Many experts suggest different figures, but the majority of the pro bloggers follow this ratio only.

  1. Internal Linking

The most important aspect of search engine optimization is linking. Here internal linking is, of course, an excellent way to expose your content flow to the search engines.

It is best to use at least 2-4 internal links in each and every post you write.  Make sure you have linked to the older pages of your site that too which are relevant to those terms or phrases.

This helps your reader to get past information of your blog easily, and it helps you to decrease your bounce rate and search engines might see this as a likely point to rank.

  1. Use external links

Using external links are as important as using internal links. This is one of the easy white hat SEO strategies to get more traffic.

External links always help search engines to figure out the related pages of the topic and also it helps in building quality.

But in this case, you should link to the content that is relevant along with that make sure you are linking to high authority blogs. Don’t just link to the low authority blogs and lose the trust of Google.

  1. Always maintain an image to text ratio

These days content itself, won’t work. People just don’t like to read only content they just want to read some engaging images or charts or other pictures which are relevant to the article.

It is important to add a few images to improve your user experience, and it can also decrease your bounce rate, and it can increase your time on site.

As you might know, an increase in time on site can improve ranking as well. So images are crucial in an article. There is no precise ratio about the image to text ratio; it is best to keep one image for every 100-300 words.

  1. Never neglect image Alt tag

Never ignore image alt tag is your post. Optimizing image are as crucial as keeping images. It is one of the excellent ways to optimize your keyword and improve your ranking.

image alt tags optimization

Pro Tip: Logo Optimization Techniques For SEO

Just try to include your keyword in the image. So that it will be benefited for you, if you are having, more pictures then try to sprinkle LSI keywords in other alt tags.


This is all about the “on page SEO factors.” Although I have mentioned a few points, I covered all the main points which are useful for any startups sites.

Hope your rankings will be improved by using these tips. If you have anything to say you can let me know in comments.


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