How to make your Instagram account popular: a step-by-step plan with working recommendations for gaining followers.
To promote your Instagram in 2022, you will have to try hard. There are already over a billion users on the platform – there are plenty of competitors, and everyone wants to lure subscribers to you. You need to combine both free and paid methods to promote Instagram.
Believe me, everyone has come this way from scratch. Often many people give up and leave their accounts. Now we’ll tell you how to achieve success and promote your Instagram page.
Tell everyone
How to grow your Instagram followers organically? You probably have a Facebook, Tik Tok, or Twitter profile. Post that you create an Instagram account. Write a reason to read you there in addition to your existing profiles. Send an email about the new account to your contact base or customers.
Subscribe and like
Be active to get noticed. The first phase can help mass following, but do not overuse it. It’s better to act manually.
Get reactions to the stories of people who might like your account topic. This method will involve a more loyal audience and get more followers on Instagram.
Use the “$1.8 method”
Gary Vaynerchuk, one of the top bloggers in America, used this method to promote his account.
Choose 10 hashtags on your topic and comment on 9 posts every day. If there is a question in the post, give a meaningful answer. Pay attention to engagement: the post must have a minimum of 5% likes from the number of subscribers. Don’t give up and keep investing your “2 cents” in the post every day.
Is it legal to buy Instagram subscribers?
There are many services on the market that offer promotion services on Instagram. Viewsta is a popular online platform for social promotion on Instagram. The service promises automatic promotion of Instagram account, in particular, getting thousands of followers, likes, and comments. The price for 1,000 followers is $10.
The service is absolutely safe, the support service works 24/7 and there is also a money-back guarantee.
Launch competitions
Give away your product for free or raffle it off for performing the conditions. Tell about the contest on your pages and let them know it’s for subscribers only. Ask your friends to share the contest on their pages.
Announce a challenge
Make a reality show and talk about how you’re trying to promote your Instagram account from scratch. Report on your posts and involve everyone who wants to help, promising a great finish if the project succeeds. Maybe someone will suggest new ideas. On Instagram Stories, talk about what’s going on and involve viewers in the process.
More stories
Post stories more often. Since Reels came out, stories have dropped a bit in coverage, but they’re still popular. Users are so used to stories that pages without them (or where they are rarely posted) are perceived as abandoned.
We also advise you to keep important stories on highlights – then they won’t disappear after 24 hours. Create entire collections of themed posts. For promotion, we suggest that such collections be designed in the same style.
Do joint live streams
Live streams help you get closer to your audience and allow you to exchange subscribers. You find a blogger with whom you can talk about an interesting topic or a live battle, agree on a time, and start an online broadcast.
Customize your store
It is relevant for online stores. By setting up the store and shopping tags on Instagram, your customers will be able to buy directly from posts (and, soon, from Reels). This reduces the path from product selection to purchase, which allows you to increase conversion rate.
In other words, while simply surfing on Instagram a nice picture or post can bring you a customer.
Order advertising from bloggers
Order advertising on posts and stories from bloggers who have a relevant audience for you. If you sell products for children – from mom bloggers if cosmetics – from makeup bloggers if you organize tours to other countries – from travel bloggers.
It is important to choose a blogger with good publishing statistics. You can check it manually, just ask for the coverage statistics of the last 30 days, and statistics of the last 5-10 publications separately.
You can use feedback from people who have already ordered advertising from bloggers.
Create masks
Instagram masks are a fun trend that makes you stand out and increase recognition. One condition: masks should be unique and such that you really want to use them. The difficulty depends on the purpose and possibilities: from a beautiful filter to a detailed 3D effect. To create your own mask you can use the service Spark AR Studio. The site has many step-by-step instructions, so even a beginner can figure out the settings.
Run official ads
Targeted advertising is one of the most effective promotion tools on Instagram. The main thing that allows you to achieve targeting is the instant impact compared to free promotion methods. You run an ad, and thousands of users will see you immediately. But, of course, it is important to set up everything correctly so that ads are shown to the target audience and not everyone.
Make a lead-magnet
A lead-magnet is a free useful material that can be exchanged for contacts of the target audience or other purposeful action on their part.
A lead magnet can be a checklist, instructions, manuals, books, a mini-course, a free consultation, a product catalog, or a case study of a customer problem. For example, you offer your subscribers a checklist on weight loss. To get it they should write to you on Direct or leave an application on the site. In the future, you can make mailings to these contacts or immediately make a favorable offer at the stage of sending the lead magnet. For example – you were contacted to receive a check-list for weight loss, you sent it and were immediately offered a 20% discount for a consultation with a nutritionist.
The value of a lead magnet can be more than just a quick contact. The material itself can be an offer. For example, the checklist can list dietary supplements and links leading to the pages of these supplements on your online store.
Promotion on Instagram is a set of actions that need to be performed almost non-stop to stay “on track” and constantly engage your audience. We recommend combining free and paid methods: each of them brings its own result, which in total will give you the necessary coverage indicators. And do not forget about the main way to promote Instagram – creating interesting content. This is the key rule of promotion.
